Data protection

FIREFOX: DELETE COOKIES TO REMOVE DATA THAT WEBSITES HAVE PLACED ON YOUR COMPUTER

CHROME: DELETE, ACTIVATE AND MANAGE COOKIES IN CHROME

If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This means you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. It is best to search for the instructions in Google with the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser or replace the word “Chrome” with the name of your browser, e.g. Edge, Firefox, Safari.

HOW ABOUT MY PRIVACY?

The so-called “Cookie Guidelines” have existed since 2009. This states that the storage of cookies requires the consent of the website visitor (i.e. you). However, there are still very different reactions to these guidelines within the EU countries. In Germany, the cookie guidelines have not been implemented as national law. Instead, this directive was largely implemented in Section 15 Paragraph 3 of the Telemedia Act (TMG).

If you want to know more about cookies and are not afraid of technical documentation, we recommend HTTPS://TOOLS.IETF.ORG/HTML/RFC6265 , the Request for Comments from the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

STORAGE OF PERSONAL DATA

Personal data that you submit to us electronically on this website, such as name, email address, address or other personal information when submitting a form or comments in the blog, will be processed by us together with the time and IP address. Address will only be used for the specified purpose, stored securely and not passed on to third parties.

We therefore only use your personal data to communicate with those visitors who expressly request contact and to process the services and products offered on this website. We will not pass on your personal data without your consent, but we cannot rule out that this data will be viewed in the event of unlawful behavior.

If you send us personal data by email - away from this website - we cannot guarantee the secure transmission or protection of your data. We recommend that you never send confidential data unencrypted via email.

According to ARTICLE 6 PARAGRAPH 1 A GDPR (lawfulness of processing), the legal basis is that you give us your consent to process the data you have entered. You can revoke this consent at any time - an informal email is sufficient; you will find our contact details in the legal notice.

RIGHTS UNDER THE BASIC DATA PROTECTION REGULATION

According to the provisions of the GDPR, you are generally entitled to the following rights:

Right to rectification (Article 16 GDPR)
Right to erasure (“right to be forgotten”) (Article 17 GDPR)
Right to restriction of processing (Article 18 GDPR)
Right to notification – obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)
Right to data portability (Article 20 GDPR)
Right to object (Article 21 GDPR)
Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated in any way, you can contact the FEDERAL COMMISSIONER FOR DATA PROTECTION AND FREEDOM OF INFORMATION (BFDI) .

EVALUATION OF VISITOR BEHAVIOR

In the following data protection declaration we inform you whether and how we evaluate data from your visit to this website. The data collected is usually evaluated anonymously and we cannot identify you personally from your behavior on this website.

You can find out more about the options for objecting to this evaluation of visit data in the following data protection declaration.

TLS ENCRYPTION WITH HTTPS

We use https to transmit data securely on the Internet (data protection through technical design ARTICLE 25 PARAGRAPH 1 GDPR ). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transfer protection by the small lock symbol at the top left of the browser and the use of the https scheme (instead of http) as part of our internet address.

GOOGLE MAPS PRIVACY POLICY

We use Google Maps from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA) on our website. With Google Maps we can display locations better visually and thus improve our service. By using Google Maps, data is transmitted to Google and stored on Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

WHAT IS GOOGLE MAPS?

Google Maps is an online mapping service from Google Inc. With Google Maps you can search for the exact locations of cities, sights, accommodations or companies on the Internet using a PC or an app. If companies are represented on Google My Business, other information about the company is displayed in addition to the location. In order to show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible.

WHY DO WE USE GOOGLE MAPS ON OUR WEBSITE?

All our efforts on this site aim to provide you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. Thanks to Google Maps, you can see at a glance where our company headquarters are. The directions always show you the best or fastest way to get to us. You can get directions for routes by car, public transport, walking or cycling. For us, providing Google Maps is part of our customer service.

WHAT DATA IS STORED BY GOOGLE MAPS?

In order for Google Maps to fully offer its service, the company must record and store data from you. This includes, among other things, the search terms entered, your IP address and the latitude and longitude coordinates. If you use the route planner function, the start address entered is also saved. However, this data storage happens on the Google Maps websites. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google primarily uses this data to optimize its services and to provide you with individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Expiry time: after 6 months
Use: NID is used by Google to tailor advertisements to your Google searches. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. This means you always get tailor-made advertisements. The cookie contains a unique ID that Google uses to collect the user's personal settings for advertising purposes.
Example value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ321153533

Note: We cannot guarantee the completeness of the stored data. Changes at Google can never be ruled out, especially when it comes to the use of cookies. In order to identify the cookie NID, a separate test page was created where only Google Maps was integrated.

HOW LONG AND WHERE IS THE DATA STORED?

Google servers are located in data centers around the world. However, most of the servers are located in America. For this reason, your data is increasingly stored in the USA. You can read exactly where the Google data centers are located here: HTTPS://WWW.GOOGLE.COM/ABOUT/DATACENTERS/INSIDE/LOCATIONS/?HL=DE

Google distributes the data on various storage media. This means that the data can be accessed more quickly and is better protected against any attempts at manipulation. Each data center also has specific emergency programs. For example, if there are problems with Google's hardware or a natural disaster affects the servers, the data will most likely still remain protected.

Google stores some data for a set period of time. For other data, Google only offers the option of deleting it manually. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months.

HOW CAN I DELETE OR DELETE MY DATA? PREVENT DATA STORAGE?

With the automatic deletion of location and activity data introduced in 2019, location and web/app activity information is stored for either 3 or 18 months, depending on your choice, and then deleted. You can also manually delete this data from your history at any time using your Google account. If you want to completely prevent your location tracking, you must pause the “Web and app activity” section in your Google Account. Click “Data and Personalization” and then click the “Activity Settings” option. Here you can switch the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

FIREFOX: DELETE COOKIES TO REMOVE DATA THAT WEBSITES HAVE PLACED ON YOUR COMPUTER

CHROME: DELETE, ACTIVATE AND MANAGE COOKIES IN CHROME

Google is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at HTTPS://WWW.PRIVACYSHIELD.GOV/PARTICIPANT?ID=A2ZT000000001L5AAI . If you would like to find out more about Google's data processing, we recommend that you read the company's own privacy policy at HTTPS://POLICIES.GOOGLE.COM/PRIVACY?HL=DE .

GOOGLE FONTS PRIVACY POLICY

We use Google Fonts from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA) on our website.

You do not need to register or provide a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts/fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google Account, you do not need to worry that your Google Account information will be transmitted to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a closer look at what data storage looks like.

WHAT ARE GOOGLE FONTS?

Google Fonts (formerly Google Web Fonts) is an interactive directory with more than 800 fonts that GOOGLE LLC provides for free use.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache License. Both are free software licenses. This means we can use them freely without paying license fees.

WHY DO WE USE GOOGLE FONTS ON OUR WEBSITE?

With Google Fonts we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important component in keeping the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a big advantage, especially for use on mobile devices. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google Fonts are so-called secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can visually distort some texts or entire websites. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform issues with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod).

We use Google Fonts so that we can display our entire online service as beautifully and consistently as possible. According to Article 6 Para. 1 f lit legal system be recognized.

WHAT DATA DOES GOOGLE STORES?

When you visit our website, the fonts are downloaded via a Google server. Through this external call, data is transmitted to the Google servers. This is how Google also recognizes that you or your IP address visits our website. The Google Fonts API is designed to reduce the collection, storage, and use of end-user data to what is necessary for efficient font delivery. By the way, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software sector.

Google Fonts securely stores CSS and font requests on Google and is therefore protected. Google can determine the popularity of the fonts through the collected usage figures. Google publishes the results on internal analysis sites, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the Google Fonts BigQuery database. BigQuery is a web service from Google for companies that want to move and analyze large amounts of data.

However, it should also be remembered that with every Google Font request, information such as IP address, language settings, browser screen resolution, browser version and browser name are automatically transmitted to the Google servers. Whether this data is also stored cannot be clearly determined or is not clearly communicated by Google.

HOW LONG AND WHERE IS THE DATA STORED?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This allows us to use the fonts using a Google stylesheet. A style sheet is a format template that you can use to quickly and easily change the design or font of a website, for example.

The font files are stored by Google for one year. Google's goal is to fundamentally improve the loading time of websites. When millions of websites reference the same fonts, they are cached after the first visit and immediately appear on all other websites visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.

HOW CAN I DELETE OR DELETE MY DATA? PREVENT DATA STORAGE?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. In order to delete this data early, you must contact Google Support at HTTPS://SUPPORT.GOOGLE.COM/?HL=DE&TID=321153533 .

In this case, you can only prevent data storage if you do not visit our site.

Unlike other web fonts, Google allows us unlimited access to all fonts. So we have unlimited access to a sea of fonts and get the best for our website. You can find out more about Google Fonts and other questions at HTTPS://DEVELOPERS.GOOGLE.COM/FONTS/FAQ?TID=321153533 . Although Google addresses data protection-related matters there, it does not contain any really detailed information about data storage. It is relatively difficult (almost impossible) to get really precise information about stored data from Google.

You can also find out which data is generally collected by Google and what this data is used for at HTTPS://WWW.GOOGLE.COM/INTL/DE/POLICIES/PRIVACY/ .

GOOGLE FONTS LOCAL PRIVACY POLICY

We use Google Fonts from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA) on our website. We have integrated the Google fonts locally, i.e. on our web server - not on Google's servers. This means there is no connection to Google's servers and therefore no data transfer or storage.

WHAT ARE GOOGLE FONTS?

Google Fonts (formerly Google Web Fonts) is an interactive directory with more than 800 fonts that GOOGLE LLC provides for free use. With Google Fonts you could use the fonts without uploading them to your own server. However, in order to prevent any information transfer to the Google server, we have downloaded the fonts to our server. In this way, we act in accordance with data protection regulations and do not send any data to Google Fonts.

GOOGLE ANALYTICS PRIVACY POLICY

On our website we use the analysis tracking tool Google Analytics (GA) from the American company Google LLC (1600 Amphitheater Parkway Mountain View, CA 94043, USA). Google Analytics collects data about your actions on our website. For example, if you click on a link, this action will be saved in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. Below we will go into more detail about the tracking tool and, above all, inform you about what data is stored and how you can prevent this.

WHAT IS GOOGLE ANALYTICS?

Google Analytics is a tracking tool that is used to analyze traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behavior. These may include, among others, the following reports:

Target group reports: Through target group reports we get to know our users better and know more precisely who is interested in our service.
Display Reports: Display reports make it easier for us to analyze and improve our online advertising.
Acquisition reports: Acquisition reports give us helpful information about how we can attract more people to our service.
Behavioral reports: This is where we learn how you interact with our website. We can track the route you take on our site and which links you click on.
Conversion reports: Conversion is the process in which you take a desired action based on a marketing message. For example, when you go from being just a website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are being received by you. This is how we want to increase our conversion rate.
Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are currently reading this text.

WHY DO WE USE GOOGLE ANALYTICS ON OUR WEBSITE?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

WHAT DATA DOES GOOGLE ANALYTICS STORES?

Google Analytics creates a random, unique ID associated with your browser cookie using a tracking code. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This is how it is possible to evaluate pseudonymous user profiles.

Identifiers such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions that you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not pass on Google Analytics data unless we as website operators authorize this. Exceptions may occur if required by law.

The following cookies are used by Google Analytics:

Name: _ga

Value: 2.1326744211.152321153533-5

Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.

Expiry date: after 2 years

Name: _gid

Value: 2.1687193234.152321153533-1

Purpose: The cookie is also used to distinguish website visitors

Expiry date: after 24 hours

Name: _gat_gtag_UA_<property-id>

Value: 1

Intended use: Used to reduce the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.

Expiry date: after 1 minute

Name: AMP_TOKEN

Value: no information

Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request, or an error.

Expiry date: after 30 seconds up to one year

Name: __utma

Value: 1564498958.1564498958.1564498958.1

Purpose: This cookie can be used to track your behavior on the website and measure your performance. The cookie is updated each time information is sent to Google Analytics.

Expiry date: after 2 years

Name: __utmt

Value: 1

Purpose: The cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate.

Expiry date: after 10 minutes

Name: __utmb

Value: 3.10.1564498958

Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.

Expiry date: after 30 minutes

Name: __utmc

Value: 167421564

Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.

Expiry date: After closing the browser

Name: __utmz

Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/

Purpose: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came to our website from. This could have been another page or an advertisement.

Expiry date: after 6 months

Name: __utmv

Value: not specified

Purpose: The cookie is used to store custom user data. It is always updated when information is sent to Google Analytics.

Expiry date: after 2 years

Note: This list cannot claim to be complete, as Google continually changes its choice of cookies.

Here we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly the areas you click on. This gives us information about where you are on our site.

Session duration: Google refers to the time that you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate : A bounce is when you only view one page on our website and then leave our website again.

Account creation: If you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that a clear assignment is not possible.

Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.

Technical information: Technical information may include, but is not limited to, your browser type, your Internet service provider or your screen resolution.

Source of origin: Google Analytics or we are of course also interested in which website or advertising you came to our site from.

Other data includes contact details, any reviews, playing media (e.g. when you play a video via our site), sharing content via social media or adding it to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.

HOW LONG AND WHERE IS THE DATA STORED?

Google has its servers spread all over the world. Most servers are located in America and therefore your data is usually stored on American servers. You can read exactly where the Google data centers are located here: HTTPS://WWW.GOOGLE.COM/ABOUT/DATACENTERS/INSIDE/LOCATIONS/?HL=DE

Your data is distributed on different physical storage media. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. For example, if Google's hardware fails or natural disasters paralyze servers, the risk of service disruption at Google remains low.

Google Analytics has a standardized retention period of 26 months for your user data. Your user data will then be deleted. However, we have the option to choose the retention period of user data ourselves. We have five variants available to us:

Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion

Once the specified period has expired, the data will be deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data.

Aggregated data is a fusion of individual data into a larger unit.

HOW CAN I DELETE OR DELETE MY DATA? PREVENT DATA STORAGE?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. Use the Google Analytics JavaScript Opt-out Browser Add-on (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download and install the browser add-on at HTTPS://TOOLS.GOOGLE.COM/DLPAGE/GAOPTOUT?HL=DE . Please note that this add-on only deactivates data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies (independently of Google Analytics), there are separate instructions for each browser:

FIREFOX: DELETE COOKIES TO REMOVE DATA THAT WEBSITES HAVE PLACED ON YOUR COMPUTER

CHROME: DELETE, ACTIVATE AND MANAGE COOKIES IN CHROME

Google Analytics is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at HTTPS://WWW.PRIVACYSHIELD.GOV/PARTICIPANT?ID=A2ZT000000001L5AAI&TID=3

21153533 . We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to find out more about the tracking service, we recommend these two links: HTTP://WWW.GOOGLE.COM/ANALYTICS/TERMS/DE.HTML and HTTPS://SUPPORT.GOOGLE.COM/ANALYTICS/ANSWER/6004245 ?HL=DE .

GOOGLE ANALYTICS REPORTS ON DEMOGRAPHICS AND INTERESTS

We have activated the advertising reporting functions in Google Analytics. Demographics and interests reports include information about age, gender, and interests. This allows us to get a better picture of our users - without being able to assign this data to individual people. You can find out more about the advertising features at HTTPS://SUPPORT.GOOGLE.COM/ANALYTICS/ANSWER/3450482?HL=DE_AT&UTM_ID=AD .

You can stop using the activities and information from your Google account under “Ad Settings” at HTTPS://ADSSETTINGS.GOOGLE.COM/AUTHENTICATED by checking the box.

AUTOMATIC DATA STORAGE

When you visit websites these days, certain information is created and stored automatically, including this website.

When you visit our website as you are now, our web server (computer on which this website is stored) automatically saves data such as

the address (URL) of the website accessed
Browser and browser version
the operating system used
the address (URL) of the previously visited page (referrer URL)
the hostname and IP address of the device from which it is accessed
Date and Time

in files (web server log files).

As a rule, web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed if illegal behavior occurs.

GOOGLE ANALYTICS ADDITION TO DATA PROCESSING

We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the “Data Processing Addendum” in Google Analytics.

You can find out more about the data processing addition for Google Analytics here: HTTPS://SUPPORT.GOOGLE.COM/ANALYTICS/ANSWER/3379636?HL=DE&UTM_ID=AD

FACEBOOK PIXEL PRIVACY POLICY

We use the Facebook pixel from Facebook on our website. We have implemented code for this on our website. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions that allow Facebook to track your user actions if you came to our website via Facebook Ads. For example, if you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data from your Facebook account. Then Facebook deletes this data again. The data collected is anonymous and cannot be viewed by us and can only be used to place advertisements. If you are a Facebook user and are logged in, your visit to our website will automatically be assigned to your Facebook user account.

We only want to show our services and products to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. This means that Facebook users (if they have allowed personalized advertising) see appropriate advertising. Facebook also uses the data collected for analysis purposes and its own advertisements.

Below we will show you the cookies that were set by integrating Facebook pixels on a test page. Please note that these are just example cookies. Depending on the interaction on our website, different cookies are set.

Name: _fbp

Value: fb.1.1568287647279.257405483-6321153533-7

Purpose: This cookie uses Facebook to display advertising products.

Expiry date: after 3 months

Name: fr

Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.

Purpose: This cookie is used to ensure that Facebook Pixel works properly.

Expiry date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062321153533-3

Value: Author's name

Purpose: This cookie stores the text and name of a user who, for example, leaves a comment.

Expiry date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062

Value: https%3A%2F%2Fwww.testseite…%2F (author’s URL)

Purpose: This cookie stores the URL of the website that the user enters in a text field on our website.

Expiry date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062

Value: Author email address

Purpose: This cookie stores the user's email address if they have provided it on the website.

Expiry date: after 12 months

Note: The cookies mentioned above relate to individual user behavior. Changes on Facebook can never be ruled out, especially when it comes to the use of cookies.

If you are logged in to Facebook, you can change your advertising settings yourself at HTTPS://WWW.FACEBOOK.COM/ADS/PREFERENCES/?ENTRY_PRODUCT=AD_SETTINGS_SCREEN . If you are not a Facebook user, you can generally manage your usage-based online advertising at HTTP://WWW.YOURONLINECHOICES.COM/DE/PRAFERENZMANAGEMENT/ . There you have the option to deactivate or activate providers.

If you want to learn more about Facebook's privacy policy, we recommend the company's own data policy at HTTPS://WWW.FACEBOOK.COM/POLICY.PHP .

FACEBOOK AUTOMATIC ADVANCED MATCHING PRIVACY POLICY

We have also activated Automatic Advanced Matching as part of the Facebook Pixel function. This function of the pixel allows us to send hashed emails, names, gender, city, state, zip code and date of birth or telephone number to Facebook as additional information, if you have provided this data to us. This activation allows us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.

GOOGLE TAG MANAGER PRIVACY POLICY

For our website we use the Google Tag Manager from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA). This Tag Manager is one of Google's many helpful marketing products. Using Google Tag Manager, we can centrally install and manage code sections from various tracking tools that we use on our website.

In this data protection declaration we would like to explain to you in more detail what Google Tag Manager does, why we use it and in what form data is processed.

WHAT IS GOOGLE TAG MANAGER?

Google Tag Manager is an organizational tool that allows us to integrate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are inserted into the source code of our site. The tags often come from Google's internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags perform different tasks. You can collect browser data, feed marketing tools with data, embed buttons, set cookies and also track users across multiple websites.

WHY DO WE USE GOOGLE TAG MANAGER FOR OUR WEBSITE?

As the saying goes: organization is half the battle! And of course this also applies to the maintenance of our website. In order to make our website as good as possible for you and everyone who is interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what interests you most, where we can improve our services and which people we should show our offers to. And in order for this tracking to work, we have to integrate appropriate JavaScript code into our website. In principle, we could incorporate each code section of the individual tracking tools separately into our source code. However, this takes a relatively long time and it is easy to lose track. That's why we use Google Tag Manager. We can easily install the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and no programming knowledge is required. This is how we manage to keep order in our daily jungle.

WHAT DATA IS STORED BY GOOGLE TAG MANAGER?

The Tag Manager itself is a domain that does not set cookies and does not store any data. It acts as a mere “manager” of the implemented tags. The data is recorded by the individual tags of the different web analysis tools. The data is essentially passed through to the individual tracking tools in Google Tag Manager and is not stored.

However, things look completely different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior is usually collected, stored and processed with the help of cookies. To do this, please read our data protection texts on the individual analysis and tracking tools that we use on our website.

In the Tag Manager account settings, we have allowed Google to receive anonymized data from us. However, this only concerns the use and use of our tag manager and not your data, which is stored via the code sections. We enable Google and others to receive selected data in anonymized form. We therefore agree to the anonymous transfer of our website data. Despite extensive research, we were unable to find out exactly which summarized and anonymous data is forwarded. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking involves comparing your own results with those of your competitors. Processes can be optimized based on the information collected.

HOW LONG AND WHERE IS THE DATA STORED?

If Google stores data, this data is stored on Google's own servers. The servers are distributed all over the world. Most are in America. You can find out exactly where the Google servers are located at HTTPS://WWW.GOOGLE.COM/ABOUT/DATACENTERS/INSIDE/LOCATIONS/?HL=DE .

You can find out how long the individual tracking tools store your data in our individual data protection texts for the individual tools.

HOW CAN I DELETE OR DELETE MY DATA? PREVENT DATA STORAGE?

The Google Tag Manager itself does not set cookies, but rather manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how you can delete or manage your data.

Google is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at HTTPS://WWW.PRIVACYSHIELD.GOV/PARTICIPANT?ID=A2ZT000000001L5AAI&TID=321153533 . If you want to find out more about Google Tag Manager, we recommend the FAQs at HTTPS://WWW.GOOGLE.COM/INTL/DE/TAGMANAGER/FAQ.HTML .

NEWSLETTER PRIVACY POLICY

If you register for our newsletter, you provide the above-mentioned personal data and give us the right to contact you by email. We use the data stored when registering for the newsletter exclusively for our newsletter and do not pass it on.

If you unsubscribe from the newsletter - you will find the link at the bottom of every newsletter - then we will delete all data that was saved when you registered for the newsletter.

MAILCHIMP PRIVACY POLICY

Like many other websites, we also use the services of the newsletter company MailChimp on our site. The operator of MailChimp is The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Thanks to MailChimp, we can easily send you interesting news via newsletter. With MailChimp we don't have to install anything and can still draw from a pool of really useful functions. Below we will go into more detail about this email marketing service and inform you about the most important aspects relevant to data protection.

WHAT IS MAILCHIMP?

MailChimp is a cloud-based newsletter management service. “Cloud-based” means that we don’t have to install MailChimp on our own computer or server. Instead, we use the service via an IT infrastructure - which is available over the Internet - on an external server. This way of using software is also called SaaS (Software as a Service).

With MailChimp we can choose from a wide range of different email types. Depending on what we want to achieve with our newsletter, we can run individual campaigns, regular campaigns, autoresponders (automatic email), A/B tests, RSS campaigns (sending at a predefined time and frequency) and follow-up campaigns .

WHY DO WE USE MAILCHIMP ON OUR WEBSITE?

Basically, we use a newsletter service so that we can stay in touch with you. We want to tell you what's new with us or what attractive offers we currently have in our program. We always look for the simplest and best solutions for our marketing measures. And that's why we chose Mailchimp's newsletter management service. Although the software is very easy to use, it offers a large number of helpful features. This means we can create interesting and beautiful newsletters in just a short time. We use the design templates we offer to design each newsletter individually and thanks to the “responsive design”, our content is also displayed legibly and beautifully on your smartphone (or other mobile device).

Using tools such as the A/B test or the extensive analysis options, we can see very quickly how our newsletters are received by you. This allows us to respond if necessary and improve our offering or services.

Another advantage is Mailchimp’s “cloud system”. The data is not stored and processed directly on our server. We can retrieve the data from external servers and in this way save our storage space. In addition, the maintenance effort is significantly lower.

WHAT DATA IS STORED BY MAILCHIMP?

Rocket Science Group LLC (MailChimp) maintains online platforms that allow us to contact you (if you have subscribed to our newsletter). If you become a subscriber to our newsletter via our website, you will confirm your membership in a MailChimp email list by email. So that MailChimp can prove that you have registered with the “list provider”, the date of entry and your IP address are stored. MailChimp also stores your email address, name, physical address and demographic information such as language or location.

This information is used to send you emails and to enable certain other MailChimp functions (such as evaluating newsletters).

MailChimp also shares information with third parties to provide better services. MailChimp also shares some data with third-party advertising partners to better understand your customers' interests and concerns in order to provide more relevant content and targeted advertising.

Using so-called “web beacons” (small graphics in HTML emails), MailChimp can determine whether the email has arrived, whether it has been opened and whether links have been clicked. All of this information is stored on MailChimp servers. This allows us to receive statistical evaluations and see exactly how well our newsletter was received by you. In this way we can adapt our offer much better to your wishes and improve our service.

MailChimp may also use this data to improve its own service. This means, for example, that shipping can be technically optimized or the location (country) of the recipient can be determined.

The following cookies can be set by Mailchimp. This is not a complete cookie list, but rather an exemplary selection:

Name : AVESTA_ENVIRONMENT
Value: Prod
Purpose: This cookie is necessary to provide the Mailchimp services. It is always set when a user registers for a newsletter mailing list.
Expiry date: after the end of the session

Name : ak_bmsc
Value: F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001321153533-3
Purpose: The cookie is used to distinguish a human from a bot. This allows secure reports to be created about the use of a website.
Expiry date: after 2 hours

Name : bm_sv
Value: A5A322305B4401C2451FC22FFF547486~FEsKGvX8eovCwTeFTzb8//I3ak2Au…
Purpose: The cookie is from MasterPass Digital Wallet (a MasterCard service) and is used to offer a visitor a virtual payment transaction securely and easily. For this purpose, the user is identified anonymously on the website.
Expiry date: after 2 hours

Name : _abck
Value: 8D545C8CCA4C3A50579014C449B045321153533-9
Purpose: We were unable to find out any further information about the purpose of this cookie
Expiry date: after one year

Sometimes it may happen that you open our newsletter via a link provided for a better display. This is the case, for example, if your email program does not work or the newsletter is not displayed properly. The newsletter is then displayed via a MailChimp website. MailChimp also uses cookies (small text files that store data on your browser) on your own websites. Personal data may be processed by MailChimp and its partners (e.g. Google Analytics). This data collection is the responsibility of MailChimp and we have no influence on it. MailChimp's "Cookie Statement" (at: HTTPS://MAILCHIMP.COM/LEGAL/COOKIES/ ) tells you exactly how and why the company uses cookies.

HOW LONG AND WHERE IS THE DATA STORED?

Since MailChimp is an American company, all data collected is also stored on American servers.

In principle, the data remains permanently stored on Mailchimp's servers and is only deleted when you request it. You can have your contact deleted by us. This permanently removes all of your personal information from us and anonymizes it in Mailchimp reports. However, you can also request the deletion of your data directly from MailChimp. Then all your data will be removed there and we will receive a notification from MailChimp. After we receive the email, we have 30 days to delete your contact from all connected integrations.

HOW CAN I DELETE OR DELETE MY DATA? PREVENT DATA STORAGE?

You can withdraw your consent to receive our newsletter at any time within the email you receive by clicking on the link at the bottom. If you have unsubscribed by clicking on the unsubscribe link, your data will be deleted from MailChimp.

If you reach a MailChimp website via a link in our newsletter and cookies are set in your browser, you can delete or deactivate these cookies at any time.

Depending on the browser, deactivating or deleting works slightly differently. The following instructions show how to manage cookies in your browser:

FIREFOX: DELETE COOKIES TO REMOVE DATA THAT WEBSITES HAVE PLACED ON YOUR COMPUTER

CHROME: DELETE, ACTIVATE AND MANAGE COOKIES IN CHROME

MailChimp is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at HTTPS://WWW.PRIVACYSHIELD.GOV/PARTICIPANT?ID=A2ZT0000000TO6HAAG&TID=321153533 . You can find out more about the use of cookies at MailChimp at HTTPS://MAILCHIMP.COM/LEGAL/COOKIES/ ; you can read information about data protection at MailChimp (Privacy) at HTTPS://MAILCHIMP.COM/LEGAL/PRIVACY/ .

MAILCHIMP ORDER DATA PROCESSING CONTRACT

We have concluded a data processing addendum contract with MailChimp. This contract serves to secure your personal data and ensures that MailChimp complies with applicable data protection regulations and does not pass on your personal data to third parties.

More information about this agreement can be found at HTTP://MAILCHIMP.COM/LEGAL/FORMS/DATA-PROCESSING-AGREEMENT/ .

GOOGLE ADS (GOOGLE ADWORDS) CONVERSION TRACKING PRIVACY POLICY

We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products, offers and services. We want to make more people aware of the high quality of our offerings on the Internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”) on our website. With the help of this free tracking tool, we can adapt our advertising offerings much better to your interests and needs. In the following article we want to go into more detail about why we use conversion tracking, what data is stored and how you can prevent this data storage.

The legal basis for the use of Google Ads conversion tracking is Article 6 (1) f (lawfulness of processing), because there is a legitimate interest in carrying out targeted advertising measures.

WHAT IS GOOGLE ADS CONVERSION TRACKING?

Google Ads (formerly Google AdWords) is the in-house online advertising system of Google LLC. We can create online advertisements via Google Ads to bring our products or services closer to interested people. We are convinced of the quality of our offering and want as many people as possible to get to know our website. Google Ads offers the best platform for this online. Of course, we also want to gain a precise overview of the cost-benefit factor of our promotions. That's why we use the Google Ads conversion tracking tool.

But what is a conversion actually? A conversion occurs when you go from being a purely interested website visitor to taking action. This always happens when you click on our ad and then carry out another action, such as visiting our website. We use Google's conversion tracking tool to record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are purchased, services are used or whether users have signed up for our newsletter.

WHY DO WE USE GOOGLE ADS CONVERSION TRACKING ON OUR WEBSITE?

We use Google Ads to draw attention to our offer on other websites. The aim is to ensure that our advertising campaigns only reach those people who are interested in our products and offers. With the conversion tracking tool we see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device or browser and then convert. This data allows us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. We can also use the data obtained to make our website more interesting for you and adapt our advertising offerings even more individually to your needs.

WHAT DATA IS STORED IN GOOGLE ADS CONVERSION TRACKING?

We have integrated a conversion tracking tag or code snippet on our website to better analyze certain user actions. If you click on one of our Google Ads advertisements, the “Conversion” cookie from a Google domain will be stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here is the data for the most important cookies for Google conversion tracking:

Name: Conversion
Expiry time: after 3 months
Example value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ321153533

Name: _gac
Expiry time: after 3 months
Example value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE

Note: The cookie _gac only appears in connection with Google Analytics. The above list does not claim to be complete, as Google often uses other cookies for analytical evaluations.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you surf our website and the cookie has not yet expired, we and Google recognize that you found us via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be further refined and improved using Google Analytics. Ads that Google displays in various locations on the web may set cookies called “__gads” or “_gac” under our domain. Since September 2017, various campaign information has been stored by analytics.js using the _gac cookie. The cookie stores this data as soon as you visit one of our pages for which the automatic tagging of Google Ads has been set up. In contrast to cookies set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We receive a report from Google with statistical evaluations. For example, we find out the total number of users who clicked on our ad and we see how well each advertising measure was received.

HOW LONG AND WHERE IS THE DATA STORED?

At this point we would like to point out that we have no influence on how Google uses the data collected by the conversion tracking tool. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named “Conversion” and “_gac” (which is used in conjunction with Google Analytics) have an expiration date of 3 months.

HOW CAN I DELETE OR DELETE MY DATA? PREVENT DATA STORAGE?

You have the option not to participate in Google Ads conversion tracking. If you deactivate the Google Conversion Tracking cookie via your browser, you will block conversion tracking. In this case, you will not be included in the tracking tool's statistics. You can change the cookie settings in your browser at any time. This works a little differently for every browser. Here you will find instructions on how to manage cookies in your browser:

FIREFOX: DELETE COOKIES TO REMOVE DATA THAT WEBSITES HAVE PLACED ON YOUR COMPUTER

CHROME: DELETE, ACTIVATE AND MANAGE COOKIES IN CHROME

If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This means you can decide for each individual cookie whether you allow the cookie or not. Downloading and installing this browser plug-in at HTTPS://SUPPORT.GOOGLE.COM/ADS/ANSWER/7395996 will also disable all “advertising cookies”. Remember that disabling these cookies will not prevent ads, only personalized advertising.

Through certification for the American-European data protection agreement “Privacy Shield”, the American company Google LLC must comply with the data protection laws applicable in the EU. If you would like to find out more about data protection at Google, we recommend Google's general data protection declaration: HTTPS://POLICIES.GOOGLE.COM/PRIVACY?HL=DE .

EMBEDDED SOCIAL MEDIA ELEMENTS PRIVACY POLICY

We integrate elements from social media services on our website to display images, videos and texts.
When you visit pages that display these elements, data is transferred from your browser to the respective social media service and stored there. We do not have access to this data.
The following links take you to the pages of the respective social media services where it is explained how they handle your data:

Instagram Privacy Policy: HTTPS://HELP.INSTAGRAM.COM/519522125107875
The Google privacy policy applies to YouTube: HTTPS://POLICIES.GOOGLE.COM/PRIVACY?HL=DE
Facebook data policy: HTTPS://WWW.FACEBOOK.COM/ABOUT/PRIVACY
Twitter privacy policy: HTTPS://TWITTER.COM/DE/PRIVACY

FACEBOOK PRIVACY POLICY

We use selected Facebook tools from Facebook on our website. Facebook is a social media network owned by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. These tools enable us to offer you and people who are interested in our products and services the best possible offer. Below we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

WHAT ARE FACEBOOK TOOLS?

In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. Since the term is hardly known, we have decided to just call them Facebook tools. These include, among others:

Facebook pixel
social plug-ins (such as the “Like” or “Share” button)
Facebook login
Account kit
APIs (programming interface)
SDKs (collection of programming tools)
Platform integrations
Plugins
Codes
Specifications
Documentations
Technologies and services

Through these tools, Facebook expands services and has the opportunity to obtain information about user activities outside of Facebook.

WHY DO WE USE FACEBOOK TOOLS ON OUR WEBSITE?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook Ads) we can reach exactly these people. However, in order to show users appropriate advertising, Facebook needs information about people's wishes and needs. The company is provided with information about user behavior (and contact details) on our website. This means that Facebook collects better user data and can show interested people the appropriate advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.

Facebook calls data about your behavior on our website “event data”. These are also used for measurement and analysis services. This allows Facebook to create “campaign reports” on our behalf about the impact of our advertising campaigns. We also use analyzes to gain a better insight into how you use our services, website or products. This allows us to use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.

WHAT DATA IS STORED BY FACEBOOK TOOLS?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address may be sent.

Facebook uses this information to compare the data with its own data that it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, so-called “hashing” takes place. This means that a data set of any size is transformed into a character string. This also serves to encrypt data.

In addition to the contact details, “event data” is also transmitted. “Event data” means the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. “Event data” can also be linked to contact details. This allows Facebook to offer better personalized advertising. After the matching process already mentioned, Facebook deletes the contact data again.

In order to deliver advertisements in an optimized manner, Facebook only uses the event data if it has been combined with other data (which was collected by Facebook in other ways). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools we go into more detail about individual Facebook cookies. You can also find general information about the use of Facebook cookies at HTTPS://WWW.FACEBOOK.COM/POLICIES/COOKIES .

HOW LONG AND WHERE IS THE DATA STORED?

Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers around the world where your data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data.

HOW CAN I DELETE OR DELETE MY DATA? PREVENT DATA STORAGE?

In accordance with the General Data Protection Regulation, you have the right to information, correction, portability and deletion of your data.

The data will only be completely deleted if you completely delete your Facebook account. Here's how deleting your Facebook account works:

1) On the right side of Facebook, click Settings.

2) Then click on “Your Facebook information” in the left column.

3) Now click “Deactivation and deletion”.

4) Now select “Delete Account” and then click “Next and Delete Account”

5) Now enter your password, click “Continue” and then click “Delete Account”

The data that Facebook receives via our site is stored, among other things, via cookies (e.g. social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

FIREFOX: DELETE COOKIES TO REMOVE DATA THAT WEBSITES HAVE PLACED ON YOUR COMPUTER

CHROME: DELETE, ACTIVATE AND MANAGE COOKIES IN CHROME

Facebook is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at HTTPS://WWW.PRIVACYSHIELD.GOV/PARTICIPANT?ID=A2ZT0000000GNYWAAC . We hope we have given you the most important information about the use and data processing of Facebook tools. If you want to learn more about how Facebook uses your data, we recommend reading the data policy at HTTPS://WWW.FACEBOOK.COM/ABOUT/PRIVACY/UPDATE .

INSTAGRAM PRIVACY POLICY

We have installed Instagram functions on our website. Instagram is a social media platform owned by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. If you access websites on our website that have an Instagram function integrated, data will be transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will therefore be processed across all Facebook companies.

Below we want to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control data processing. Since Instagram belongs to Facebook Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other.

WHAT IS INSTAGRAM?

Instagram is one of the most famous social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.

WHY DO WE USE INSTAGRAM ON OUR WEBSITE?

Instagram is the social media platform that has really taken off in recent years. And of course we also reacted to this boom. We want you to feel as comfortable as possible on our website. That's why it's a matter of course for us to prepare our content in a varied manner. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful to us for personalized advertising on Facebook. This means our advertisements only reach people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not identify you personally.

WHAT DATA IS STORED BY INSTAGRAM?

If you come across one of our pages that has built-in Instagram functions (such as Instagram images or plug-ins), your browser will automatically contact Instagram's servers. Data is sent to Instagram, stored and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases you make, about advertisements you see and how you use our services. The date and time of your interaction with Instagram are also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook differentiates between customer data and event data. We assume that this is exactly the case with Instagram. Customer data includes, for example, name, address, telephone number and IP address. It is important to mention that this customer data is only transmitted to Instagram once it has been “hashed” beforehand. Hashing means turning a data set into a string. This allows you to encrypt the contact details. In addition, the above-mentioned “event data” is also transmitted. By “event data” Facebook – and consequently also Instagram – means data about your user behavior. It can also happen that contact data is combined with event data. The contact details collected are compared with the data that Instagram already has from you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account, different amounts of data are stored.

We assume that data processing on Instagram works in the same way as on Facebook. This means: if you have an Instagram account or have visited WWW.INSTAGRAM.COM , Instagram has set at least one cookie. If this is the case, your browser will send information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or anonymized after 90 days at the latest (after comparison). Although we have looked intensively into Instagram's data processing, we cannot say exactly what data Instagram collects and stores.

Below we will show you the minimum cookies that are set in your browser when you click on an Instagram function (such as a button or an Insta picture). In our test, we assume that you don't have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: ""
Purpose: This cookie is most likely set for security reasons to prevent fraudulent requests. However, we were unable to find out more precisely.
Expiry date: after one year

Name: mid
Value: ""
Purpose: Instagram sets this cookie to optimize its own services and offers on and outside of Instagram. The cookie sets a unique user ID.
Expiry date: after the end of the session

Name: fbsr_321153533124024
Value: no information
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiry date: after the end of the session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiry date: after the end of the session

Name: urlgen
Value: “{\”194.96.75.33\”: 1901}:1iEtYv:Y833k2_UjKvXgYe321153533”
Purpose: This cookie is used for Instagram’s marketing purposes.
Expiry date: after the end of the session

Note: We cannot claim completeness here. Which cookies are set in each individual case depends on the embedded functions and your use of Instagram.

HOW LONG AND WHERE IS THE DATA STORED?

Instagram shares the information it receives between Facebook companies, with external partners and with people you connect with around the world. Data processing takes place in compliance with our own data guidelines. Your data is distributed on Facebook servers around the world, among other things for security reasons. Most of these servers are located in the USA.

HOW CAN I DELETE OR DELETE MY DATA? PREVENT DATA STORAGE?

Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in Instagram settings. If you want to completely delete your data on Instagram, you will need to permanently delete your Instagram account.

And this is how deleting your Instagram account works:

First open the Instagram app. On your profile page, go down and click on “Help Section.” Now you come to the company's website. On the website, click “Manage Account” and then click “Delete Your Account.”

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and will therefore not be deleted.

As mentioned above, Instagram stores your data primarily through cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, administration always works a little differently. Here we show you the instructions for the most important browsers.

FIREFOX: DELETE COOKIES TO REMOVE DATA THAT WEBSITES HAVE PLACED ON YOUR COMPUTER

CHROME: DELETE, ACTIVATE AND MANAGE COOKIES IN CHROME

You can also generally set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-US Privacy Shield Framework. This framework ensures correct data transfer between the USA and the European Union. You can find out more at HTTPS://WWW.PRIVACYSHIELD.GOV/PARTICIPANT?ID=A2ZT0000000GNYWAAC . We have tried to provide you with the most important information about data processing by Instagram. At HTTPS://HELP.INSTAGRAM.COM/519522125107875
You can take a closer look at Instagram's data policies.

YOUTUBE PRIVACY POLICY

We have included YouTube videos on our website. This means we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google LLC since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you access a page on our website that has an embedded YouTube video, your browser automatically connects to the YouTube or Google servers. Various data is transferred (depending on the settings). Google is responsible for all data processing and Google's data protection also applies.

Below we would like to explain to you in more detail what data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

WHAT IS YOUTUBE?

On YouTube, users can watch, rate, comment and upload videos for free. Over the last few years, YouTube has become one of the most important social media channels worldwide. So that we can display videos on our website, YouTube provides a code snippet that we have integrated into our site.

WHY DO WE USE YOUTUBE VIDEOS ON OUR WEBSITE?

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course interesting videos shouldn't be missing. With the help of our embedded videos, we provide you with other helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, thanks to the data collected, Google can only show these advertisements to people who are interested in our offers.

WHAT DATA IS STORED BY YOUTUBE?

As soon as you visit one of our pages that has a YouTube video installed, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged in to your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet provider. Other data may include contact details, any reviews, sharing content on social media or adding it to your favorites on YouTube.

If you are not signed in to a Google account or a YouTube account, Google stores data with a unique identifier associated with your device, browser or app. For example, your preferred language setting is retained. But much interaction data cannot be stored because fewer cookies are set.

In the following list we show cookies that were set in the browser in a test. On the one hand, we show cookies that are set without a logged in YouTube account. On the other hand, we show cookies that are set when the account is logged in. The list cannot claim to be complete because user data always depends on interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y
Purpose: This cookie registers a unique ID to store statistics of the video viewed.
Expiry date: after the end of the session

Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google receives statistics about how you use YouTube videos on our website via PREF.
Expiry date: after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie tries to estimate the user's bandwidth on our websites (with built-in YouTube video).
Expiry date: after 8 months

Other cookies that are set when you are logged in to your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7321153533-
Purpose: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiry date: after 2 years

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user's consent to the use of various Google services. CONSENT also serves security purposes to check users and protect user data from unauthorized attacks.
Expiry date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiry date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALLl6aL…
Purpose: This cookie stores information about your login data.
Expiry date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiry date: after 2 years

Name: SID
Value: oQfNKjAsI321153533-
Purpose: This cookie stores your Google account ID and your last login time in digitally signed and encrypted form.
Expiry date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and what advertising you may have seen before visiting our site.
Expiry date: after 3 months

HOW LONG AND WHERE IS THE DATA STORED?

The data that YouTube receives and processes from you is stored on Google servers. Most of these servers are located in America. You can see exactly where the Google data centers are located at HTTPS://WWW.GOOGLE.COM/ABOUT/DATACENTERS/INSIDE/LOCATIONS/?HL=DE . Your data is distributed across the servers. This means that the data can be accessed more quickly and is better protected against manipulation.

Google stores the data collected for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited period of time, and others are stored by Google for a longer period of time. Some data (such as My Activity items, photos or documents, products) stored in your Google Account remains stored until you delete it. Even if you're not signed in to a Google Account, you can delete some data associated with your device, browser, or app.

HOW CAN I DELETE OR DELETE MY DATA? PREVENT DATA STORAGE?

In principle, you can delete data in your Google account manually. With the automatic deletion function of location and activity data introduced in 2019, information is stored for either 3 or 18 months and then deleted, depending on your decision.

Regardless of whether you have a Google account or not, you can configure your browser to delete or deactivate Google cookies. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

FIREFOX: DELETE COOKIES TO REMOVE DATA THAT WEBSITES HAVE PLACED ON YOUR COMPUTER